Recent Posts

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Articles
How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.
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Articles
January Marketing Strategies: Turn No Man’s Land into a Golden Opportunity
Discover how marketers can turn January into an opportunity with customer-focused campaigns to boost engagement and foster community.
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Videos
Zeta NEXT: Top Travel Marketing Trends for 2025
Watch as Steph D’Sa, VP of strategic consulting, shares how travel and hospitality marketers can prepare for the top travel trends for 2025.
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Forrester Wave
The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Videos
Zeta Live 2024
September 26, 2024 Zeta Live 2024 Step inside the intelligence revolution with the AI-powered event of the year. This year’s theme — Unlocking the…
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A woman checking in for an airline flight.
Articles
Using Intelligence to Drive Customer Growth in Travel and Hospitality
If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…
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Articles
Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…
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Articles
The Personalization Paradox: Where Marketers Are Missing the Mark
By Yara Lutz, SVP, Customer Success. As customer expectations for personalized experiences continue to soar, brands are under pressure to deliver…
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Case Studies
How Toyota Increased Conversion Rates by 360% with Individualized Omnichannel Engagement
Helping one of the world's most well-recognized automotive brands take their omnichannel engagement to the next level.
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Case Studies
How Mitsubishi Motors Increased Sales by 18% with Omnichannel Engagement
See how Zeta helped Mitsubishi reach highly-motivated, in-market car-buyers no matter where they ventured online.
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Case Studies
Insurance: Qualify Leads for Incremental Performance
Success Story With over 5.4 million members in France, Macif supports and protects individuals at every stage of their lives. DEVELOP DIGITAL LEADS…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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