Featured
Driving Growth in the AI Era: The CMO’s New Playbook
Learn More
Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
Learn More
AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
Learn More
How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
Learn More
Recent Posts
Content Types
All Content
Topics
All
Industries
Media and Entertainment, Travel and Hospitality
Top 8 CDP Use Cases for the Hospitality Industry
Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…
Learn More
Video Testimonial: Spartan
About This Video Senior Director of Global Email and CRM, Steph Fagan, met up with Zeta Global to discuss how we help them ramp their email marketing…
Learn More
4 Commandments for Marketers in Times of Inflation
Inflation is impacting nearly every person and business in the world. As the cost of goods and services increases, so does the importance of working…
Learn More
10 Best Email Marketing Automation Campaigns
When it comes to return on investment, email leads the pack with an estimated ROI of 36:1. While there’s no better place to spend your marketing…
Learn More
How Netflix’s Ads Announcement Could Change the CTV Landscape
Netflix has been in the news a lot over the past few days, but not for the same reasons in recent memory when subscriptions and viewing hours soared…
Learn More
Zeta Pulse on Today’s Consumer: Travel, Retail, Work, and More
It’s been two years since COVID-19 has impacted the world, affecting the larger economy and how people work, travel, and shop. Check out the latest Zeta…
Learn More
Today’s Traveler: Marketing with Agility to a Moving Target (Brandweek Session Recap)
Learn how brands are successfully connecting with today’s consumer while planning for the expected travel resurgence in 2022 and beyond in Zeta's recent…
Learn More
American Interest in the Olympics Hits a Low
Americans aren't "all-in" on the 2021 Tokyo Olympics. Zeta did some deep research to find out why.
Learn More
New Data Shows Vaccinated Americans Are More Hesitant to Travel Than Unvaccinated Americans
Vaccine distribution is rolling, but many American's remain hesitant to travel. As we approach the busy summer travel season, will the current trends hold?
Learn More
How To Decrease Cart Abandonment With Website Personalization
Looking for ways to decrease cart abandonment on your site? Learn how website personalization can help in our latest blog.
Learn More
