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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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CMO Strategy, Data and Identity (CDP)
Industries
Automotive, Healthcare, Retail
How Renault Poland Created an Action Plan for the Looming Era of Post-Cookie Advertising
Renault Poland increased their readiness for the post-cookie advertising environment. The Results The collaboration between Zeta technology, Media &…
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Future Customer Journeys
Despite significant advancements in data analytics and customer experience (CX) tools, many teams continue to encounter obstacles in leveraging data…
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Stop Relying on Generic CDP Use Cases—How to Create Your Own
Evaluating customer data platforms (CDPs) is no simple task. Getting it right starts with defining the right use cases. Customer data platform use…
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Kia Germany Partners with Zeta to Deliver Higher Quality Leads and Engagement
About This Video Jean-Phillipe Pottier is the Manager of Digital Platform for Kia Germany. His team partnered with Zeta Global to address their urgent…
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“Intuitive and Accessible” Makes Zeta a Perfect Fit for Haggar Clothing
About This Video Jacklyn Alston, Digital Marketing Manager for Haggar Clothing, explains why the Zeta Marketing Platform’s intuitive campaign-building…
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eBay Seeks Operational Excellence and Consistency with Zeta Partnership
About This Video We sit down with Rob Gornal, Senior Director of CRM as he talks about eBay’s partnership with Zeta Global. Zeta has played an…
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Reduce Your Return Rate This Holiday Season
The holiday season: a time of twinkling lights, festive cheer, and… soaring retail returns. The holidays are a crucial time for retailers, filled with…
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Zeta Data Proves Consumers Shop/Spend More than They Report
Despite gloomy economic predictions, Zeta Data shows average spend and total marketing activity are as strong as ever
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Hype Check: What Marketers Really Want to Know About Generative AI
About This Webinar Generative AI has produced a lot of hype, but has the hype translated into application among marketing leaders and practitioners?…
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Holiday Marketing 2023: Insights and Strategies for Success
The holiday season is almost upon us, and for retailers, it’s the time to shine. In 2023, understanding consumer attitudes and making smart decisions…
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