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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Content Types
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Topics
Omnichannel Marketing, Programmatic (DSP)
Industries
Advertising, Retail, Telecommunications
How to Target Back-to-School Shoppers
By Melissa Tatoris, VP Retail Solutions. This year’s back-to-school 2024 is all about (insert drumroll here) … big budgets. 55% of shoppers plan to…
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Back-to-School 2024: Zeta Data Uncovers Shopping Plans
By Melissa Tatoris, VP Retail Solutions. Back-to-School is right around the corner as the season is now extended. And parents are prepared to spend…
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Back to School 2024: Shopping Insights Infographic
It’s barely Summer, but back-to-school is right around the corner. In fact, some shoppers have already started. To help brands and retailers win this…
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Redefining Omnichannel Strategies Through AI and Unified Intelligence
About this video There’s strength in numbers, especially if that number is One Zeta. Hear from Winnie Shen, SVP Data Cloud, Zeta Global as she and…
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7 Ways to Segment Your Audience and Drive Tangible Sales
Audience segmentation is a fundamental concept in marketing that involves dividing a larger target audience into smaller groups based on shared…
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The Impact of AI on Digital Content and Streaming Platforms
How AI Data is Transforming Online Advertising for Streaming Platforms The union of AI and streaming platforms is fundamentally changing how…
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“Intuitive and Accessible” Makes Zeta a Perfect Fit for Haggar Clothing
About This Video Jacklyn Alston, Digital Marketing Manager for Haggar Clothing, explains why the Zeta Marketing Platform’s intuitive campaign-building…
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eBay Seeks Operational Excellence and Consistency with Zeta Partnership
About This Video We sit down with Rob Gornal, Senior Director of CRM as he talks about eBay’s partnership with Zeta Global. Zeta has played an…
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2023 Holiday Shopping Trends Report
As the gift-giving season approaches, making informed marketing decisions is crucial for brands with ambitious holiday revenue goals.
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How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%
See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS
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