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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Automotive, Consumer Packaged Goods (CPG), Healthcare, Telecommunications
How Replenishment Email Campaigns Increase Customer Engagement
It’s no secret that it costs less to retain an existing customer than to find a new one. In fact, according to Bain & Company, increasing customer…
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Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)
A customer data platform (CDP) is a customer-centric system that enables marketers to manage customer data and create customer experiences. In other…
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Insurance: Qualify Leads for Incremental Performance
Success Story With over 5.4 million members in France, Macif supports and protects individuals at every stage of their lives. DEVELOP DIGITAL LEADS…
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Zeta Live: 5 Key Trends Shaping Marketing in 2023
From the current state of our world to the rapidly changing digital landscape, and even a sit down with Deepak Chopra, here's Zeta Live 2022.
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Automotive Consumers Shift Gears Towards SUVs
See how consumers are shifting gears with car buying heading into the final stretch of 2021.
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Health Insurance in the COVID Era
Here's how consumers are trending as it relates to health insurance.
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7 Summer Marketing Campaigns
Don't start summer with a stale marketing campaign. Maximize your creativity and do something original like the campaigns below!
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5 B2C Marketing Statistics to Know for Summer 2021
Want to win when it comes to marketing to consumers this summer? Here are the stats you need to know to get ahead!
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The Impact of Cooperation on Incrementality Measurement: A Lesson From the CPG Industry
Cooperation between manufacturers and sellers is an important ingredient to the successful, accurate measurement of incremental sales. CPG manufacturers…
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How to Improve the Customer Experience for Car Buyers
Improving the customer experience for car buyers is critical for both dealers and OEMs—it’s the easiest way to maximize retention and boost long-term…
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