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Articles
How Integrating CRM and CDP Empowers CPG Brands
Discover how integrating a CRM with a CDP empowers CPG brands to unlock deeper consumer insights and drive stronger engagement.
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Case Studies Videos
Frontier Communications Exceeds New Customer Goals with Zeta
Meghan Wismer from Frontier Communications explains how Zeta improved their prospect email strategy and found new customers.
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Videos
Zeta Live 2024
September 26, 2024 Zeta Live 2024 Step inside the intelligence revolution with the AI-powered event of the year. This year’s theme — Unlocking the…
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Forrester Wave
The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Videos
Redefining the CMO: How AI is Revolutionizing Marketing Strategy 
About this video In the rapidly evolving marketing landscape, the role of the CMO is undergoing a transformation focused on business growth. This…
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Graphic: AI and premium content - Zeta Live 2024
Videos
AI and Premium Content: Navigating Disruption and Opportunity
About this video Explore the evolving dynamics of the dual role of AI in the content landscape—whether it serves as a transformative force that…
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Case Studies Videos
Cumberland Packing Finds Consolidating with Zeta Leads to Drastic Business Improvements
About this video Candice Giotopoulos, Director of Marketing for Cumberland Packaging, explains how the decision to consolidate multiple vendors has…
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Articles
The Impact of AI on Digital Content and Streaming Platforms
How AI Data is Transforming Online Advertising for Streaming Platforms The union of AI and streaming platforms is fundamentally changing how…
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Case Studies Videos
How Pillsbury Intelligently Builds Direct Relationships with Families
About This Webinar From pets to parents, General Mills brands makes the food that brings joy to families all around the world. In this session David…
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Case Studies
How Polkomtel Enhanced Contact Center Efficiency to Boost Close Rate by 200%
Increasing inbound leads as well as customer satisfaction with better use of customer data.
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Case Studies
How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%
See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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