Consumer interest in traditional Valentine's Day gifts, like candy, declined in 2025, with a shift toward travel, events, and spa days.

Discover how integrating a CRM with a CDP empowers CPG brands to unlock deeper consumer insights and drive stronger engagement.

Watch the on-demand session recordings from Zeta Live 2024, where we discuss AI, innovation, branding and more with top marketing experts.

Explore the evolving role of the CMO and how AI and technology are reshaping marketing strategies in this forward-looking discussion.

Learn how Cumberland Packaging found huge business gains after consolidating their marketing technology platforms and partners.

This webinar recording outlines how Pillsbury enhances their customer data to build direct relationships with the families who buy their products.

Returning customers are a reliable source of business. See how to bring customers back time and time again with replenishment email examples and tips.

Learn how integrating a customer data platform for CPG businesses can create hyper-personalized marketing campaigns and memorable customer experiences.

From the current state of our world to the rapidly changing digital landscape, and even a sit down with Deepak Chopra, here's Zeta Live 2022.

Don't start summer with a stale marketing campaign. Maximize your creativity and do something original like the campaigns below!