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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Financial Services and Insurance (FSI), Telecommunications
Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
The most significant challenge facing financial services institutions and insurance providers is the consumers themselves. Economic turbulence and…
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Using Intelligence to Drive Customer Growth in Financial Services
Forrester predicts that CMOs will increase digital marketing budgets to over $146 billion by the end of 2023, and that the US financial services and…
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The Time is Now: Digital Transformation in Financial Services
About This Video Over the next decade, technological innovations such as 5G, machine learning, artificial intelligence, blockchain, and smart…
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Digitalization, Democratization, and The Future of Capital Markets
About This Video The global financial system is on the verge of several transformations as digitalization, democratization, and new technologies create…
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How Polkomtel Enhanced Contact Center Efficiency to Boost Close Rate by 200%
Increasing inbound leads as well as customer satisfaction with better use of customer data.
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How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%
See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS
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How Generali Leveraged AI-Based Website Individualization to Increase Close Rates by 24%
Generali Poland, a part of the renowned Generali Group, is a leading insurance provider offering comprehensive solutions tailored to customers’ needs.…
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Insurance: Qualify Leads for Incremental Performance
Success Story With over 5.4 million members in France, Macif supports and protects individuals at every stage of their lives. DEVELOP DIGITAL LEADS…
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FinServ Marketers, It’s Time to Dive Into the Digital Evolution
For Financial Services marketers, retention and growth remain top priorities for 2020. This means servicing existing customers based on their current…
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