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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Omnichannel Marketing
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Retail, Telecommunications, Travel and Hospitality
7 Ways to Segment Your Audience and Drive Tangible Sales
Audience segmentation is a fundamental concept in marketing that involves dividing a larger target audience into smaller groups based on shared…
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“Intuitive and Accessible” Makes Zeta a Perfect Fit for Haggar Clothing
About This Video Jacklyn Alston, Digital Marketing Manager for Haggar Clothing, explains why the Zeta Marketing Platform’s intuitive campaign-building…
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eBay Seeks Operational Excellence and Consistency with Zeta Partnership
About This Video We sit down with Rob Gornal, Senior Director of CRM as he talks about eBay’s partnership with Zeta Global. Zeta has played an…
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2023 Holiday Shopping Trends Report
As the gift-giving season approaches, making informed marketing decisions is crucial for brands with ambitious holiday revenue goals.
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Using Intelligence to Drive Customer Growth in Retail
Retailers are under siege. COVID-19 hangover, supply chain issues, labor shortages, rising labor costs, inflation, economic uncertainty; the list goes…
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The Changing Face of Retail: Connecting with Gen X, Millenials, and Gen Z
Do you know why 84% of Gen X feel brand loyalty is incredibly important? How to create a sense of authenticity to reach the 90% of Millennials that feel…
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How to Identify Repeat Customers and Drive Profitability
Marketers often believe they know who their best customers are, how frequently they shop for repeat purchases, and on average how much they spend per…
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Back-to-School in 2023: Everything Marketers Need to Know
Is the era of last-minute, big-budget shopping over? The way customers approach the back-to-school season is changing. At Zeta, we conducted a survey…
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Why Existing Customers are Your Most Valuable Asset and How to Get Them to Buy Again
In a competitive digital landscape, many online retailers understand that 70-80% of customers are likely to be one-time buyers. Depending on the…
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CRM in Retail: Discussing the Importance
CRM stands for Customer Relationship Management, and its a type of technology used to maintain customer information and track interactions. CRM in…
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