
Featured
Driving Growth in the AI Era: The CMO’s New Playbook
Learn More

Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
Learn More

AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
Learn More

How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
Learn More
Recent Posts
Content Types
All Content
Topics
Data and Identity (CDP)
Industries
Consumer Packaged Goods (CPG), Travel and Hospitality

How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.
Learn More

How Integrating CRM and CDP Empowers CPG Brands
Discover how integrating a CRM with a CDP empowers CPG brands to unlock deeper consumer insights and drive stronger engagement.
Learn More

Redefining the CMO: How AI is Revolutionizing Marketing Strategy
About this video In the rapidly evolving marketing landscape, the role of the CMO is undergoing a transformation focused on business growth. This…
Learn More

The Forrester Wave™: Email Marketing Service Providers, Q3 2024
Download the Report Now

Using Intelligence to Drive Customer Growth in Travel and Hospitality
If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…
Learn More

Cumberland Packing Finds Consolidating with Zeta Leads to Drastic Business Improvements
About this video Candice Giotopoulos, Director of Marketing for Cumberland Packaging, explains how the decision to consolidate multiple vendors has…
Learn More
Subscribe to Our Newsletter
Get fresh marketing insights delivered right to your inbox.
Thank you for your interest in our newsletter!

How Pillsbury Intelligently Builds Direct Relationships with Families
About This Webinar From pets to parents, General Mills brands makes the food that brings joy to families all around the world. In this session David…
Learn More

Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)
A customer data platform (CDP) is a customer-centric system that enables marketers to manage customer data and create customer experiences. In other…
Learn More

How a Customer Data Platform Improves Travel Experiences
When it comes to customer data platforms (CDP), the travel industry is one of the most innovative and fast-moving sectors. Many travel companies have…
Learn More

Top 8 CDP Use Cases for the Hospitality Industry
Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…
Learn More

Identity Resolution Will Help the Restaurant Industry Recover
To help the restaurant industry recover from the mind-boggling loss of business related to coronavirus, identity resolution is a MUST. This is…
Learn More

CMO Intentions 2024: Fueling Martech Innovation Through AI
Download the Study