Recent Posts

A family at the airport, used for a blog post about CRM for travel bookings
Articles
How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.
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Articles
How Integrating CRM and CDP Empowers CPG Brands
Discover how integrating a CRM with a CDP empowers CPG brands to unlock deeper consumer insights and drive stronger engagement.
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Graphic: Redefining the CMO - Zeta Live 2024
Videos
Redefining the CMO: How AI is Revolutionizing Marketing Strategy 
About this video In the rapidly evolving marketing landscape, the role of the CMO is undergoing a transformation focused on business growth. This…
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Forrester Wave
The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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A woman checking in for an airline flight.
Articles
Using Intelligence to Drive Customer Growth in Travel and Hospitality
If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…
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Case Studies Videos
Cumberland Packing Finds Consolidating with Zeta Leads to Drastic Business Improvements
About this video Candice Giotopoulos, Director of Marketing for Cumberland Packaging, explains how the decision to consolidate multiple vendors has…
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Case Studies Videos
How Pillsbury Intelligently Builds Direct Relationships with Families
About This Webinar From pets to parents, General Mills brands makes the food that brings joy to families all around the world. In this session David…
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Articles
Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)
A customer data platform (CDP) is a customer-centric system that enables marketers to manage customer data and create customer experiences. In other…
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Articles
How a Customer Data Platform Improves Travel Experiences
When it comes to customer data platforms (CDP), the travel industry is one of the most innovative and fast-moving sectors. Many travel companies have…
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cdp use cases for hospitality
Articles
Top 8 CDP Use Cases for the Hospitality Industry
Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…
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Help the Restaurant Industry Recover
Articles
Identity Resolution Will Help the Restaurant Industry Recover
To help the restaurant industry recover from the mind-boggling loss of business related to coronavirus, identity resolution is a MUST. This is…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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