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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Artificial Intelligence, Data and Identity (CDP), Zeta Updates
How to Create Innovative Customer Experiences with Zeta Channel Manager
Consumers own more cutting-edge technology than ever before, with households possessing an average of 10 internet-connected devices (smart speakers,…
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Why CMOs Need Predictive Analytics Now More Than Ever
There are many factors (some more important than others) that contribute to the success of a marketing campaign. But of all the factors to consider,…
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The State of AI-Powered Email Marketing
Despite its age, email remains one of the most effective (if not THE most effective) marketing channels across every single industry. As effective as…
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AI-Powered Website Personalization
Overview The following infographic presents statistics and trends around the adoption of AI-powered website personalization across various industries.…
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Zeta and Mediahub Partner to Bring Clients Best-In-Class Tools to Drive Growth
We’re excited to announce a new partnership between Zeta Global and Mediahub, which will focus on delivering custom, innovative tools to Mediahub and…
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Extracting Customer Intelligence From 1st-Party Data
There is a misguided belief amongst brands in all industries that 1st-party data is inherently valuable—it’s not. 1st-party data is only valuable if it…
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Identity Resolution Will Help the Restaurant Industry Recover
To help the restaurant industry recover from the mind-boggling loss of business related to coronavirus, identity resolution is a MUST. This is…
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How Can You Identify Intent in Car Buyers?
There are many things automakers need to do if they want to successfully identify intent in car buyers. Among other things? Industry leaders need to…
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Zeta Global Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020
We believe that in naming Zeta a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020, Forrester recognizes our commitment to…
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Do Chain Restaurants Need Customer Data?
Customer data can be used to better shape the customer experience and drive higher lifetime value for individual locations and the entire brand.
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