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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Advertising, Financial Services and Insurance (FSI), Media and Entertainment, Telecommunications
What is Connected TV (CTV) Advertising?
In this digital age, television is no longer what it used to be. The introduction of streaming services has ushered in a new era of television…
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Insurance: Qualify Leads for Incremental Performance
Success Story With over 5.4 million members in France, Macif supports and protects individuals at every stage of their lives. DEVELOP DIGITAL LEADS…
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Video Testimonial: MediaHub
About This Video Derek Welski, the Director of Programmatic at Mediahub, discusses how Zeta’s agility and expertise have helped his clients see success…
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Video Testimonial: Spartan
About This Video Senior Director of Global Email and CRM, Steph Fagan, met up with Zeta Global to discuss how we help them ramp their email marketing…
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10 Best Email Marketing Automation Campaigns
When it comes to return on investment, email leads the pack with an estimated ROI of 36:1. While there’s no better place to spend your marketing…
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How Netflix’s Ads Announcement Could Change the CTV Landscape
Netflix has been in the news a lot over the past few days, but not for the same reasons in recent memory when subscriptions and viewing hours soared…
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American Interest in the Olympics Hits a Low
Americans aren't "all-in" on the 2021 Tokyo Olympics. Zeta did some deep research to find out why.
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Myth Busting the Future of Addressability in Europe
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Media: Using Email to Captivate Readers and Attract New Followers
Media: Using Email to Increase Readership Learn how Zeta helped one of America’s most recognized media outlets increase it’s readership using…
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FinServ Marketers, It’s Time to Dive Into the Digital Evolution
For Financial Services marketers, retention and growth remain top priorities for 2020. This means servicing existing customers based on their current…
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