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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Data and Identity (CDP)
Industries
Automotive, Consumer Packaged Goods (CPG)
How Integrating CRM and CDP Empowers CPG Brands
Discover how integrating a CRM with a CDP empowers CPG brands to unlock deeper consumer insights and drive stronger engagement.
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Redefining the CMO: How AI is Revolutionizing Marketing Strategy
About this video In the rapidly evolving marketing landscape, the role of the CMO is undergoing a transformation focused on business growth. This…
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How Renault Poland Created an Action Plan for the Looming Era of Post-Cookie Advertising
Renault Poland increased their readiness for the post-cookie advertising environment. The Results The collaboration between Zeta technology, Media &…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Cumberland Packing Finds Consolidating with Zeta Leads to Drastic Business Improvements
About this video Candice Giotopoulos, Director of Marketing for Cumberland Packaging, explains how the decision to consolidate multiple vendors has…
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Kia Germany Partners with Zeta to Deliver Higher Quality Leads and Engagement
About This Video Jean-Phillipe Pottier is the Manager of Digital Platform for Kia Germany. His team partnered with Zeta Global to address their urgent…
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How Pillsbury Intelligently Builds Direct Relationships with Families
About This Webinar From pets to parents, General Mills brands makes the food that brings joy to families all around the world. In this session David…
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How Toyota Increased Conversion Rates by 360% with Individualized Omnichannel Engagement
Helping one of the world's most well-recognized automotive brands take their omnichannel engagement to the next level.
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Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)
A customer data platform (CDP) is a customer-centric system that enables marketers to manage customer data and create customer experiences. In other…
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Automotive Consumers Shift Gears Towards SUVs
See how consumers are shifting gears with car buying heading into the final stretch of 2021.
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How Can You Identify Intent in Car Buyers?
There are many things automakers need to do if they want to successfully identify intent in car buyers. Among other things? Industry leaders need to…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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