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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Data and Identity (CDP)
Is It Time To End Your Relationship With Your CDP?
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Making the Most of Identity Resolution Technology
Identity Resolution (IDR) is the act of associating digital IDs across different devices and tying them back to one unique identity. This allows brands…
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Zeta Celebrates Data Privacy Day 2021
A quick run through of what you should be paying attention to on Data Privacy Day this year...
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Activating Consumer Data to Deliver Personalized Experiences at Scale
Do you know how to activate consumer data? If you don't your marketing will never thrive. Learn how to unlock data to your advantage.
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What Is the Zeta Data Cloud?
The Zeta Data Cloud helps marketers obtain a holistic customer view across all devices and channels. The result? Reduced media inefficiency powered by…
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Retail Marketing: 5 Ways to Activate Customer Data for the Holiday Season
With Black Friday approximately six weeks away, now is an ideal time to figure out how to activate customer data for the holiday season. If you properly…
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Introducing: Customer Data Management Plus More – Zeta’s CDP+
By: Christian Monberg, Chief Technology Officer & Head of Product at Zeta In the era of COVID-19, marketers are facing the ultimate challenge:…
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Extracting Customer Intelligence From 1st-Party Data
There is a misguided belief amongst brands in all industries that 1st-party data is inherently valuable—it’s not. 1st-party data is only valuable if it…
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Identity Resolution Will Help the Restaurant Industry Recover
To help the restaurant industry recover from the mind-boggling loss of business related to coronavirus, identity resolution is a MUST. This is…
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How Can You Identify Intent in Car Buyers?
There are many things automakers need to do if they want to successfully identify intent in car buyers. Among other things? Industry leaders need to…
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