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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Data and Identity (CDP)
Identity, AI, and a Dash of Genius
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Zeta Certified as a RealCDP by CDP Institute
Download the report to see why Zeta was recognized by the CDP institute for achieving perfect scores across all CDP evaluation categories.
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Future Customer Journeys
Despite significant advancements in data analytics and customer experience (CX) tools, many teams continue to encounter obstacles in leveraging data…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Building a True Business Case for Your CDP: Why Use Cases Matter
Presented by Zeta and the CDP Institute, THIS whitepaper explains why proper use case definition is essential to CDP success. Learn how to engage…
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Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
The most significant challenge facing financial services institutions and insurance providers is the consumers themselves. Economic turbulence and…
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CDPs and Data Warehouses: Making the Best Use of Both Systems
Customer data platforms and data warehouses both manage customer data, but they each have unique strengths. Understanding what sets them apart is the…
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The Changing Face of Retail: Connecting with Gen X, Millenials, and Gen Z
Do you know why 84% of Gen X feel brand loyalty is incredibly important? How to create a sense of authenticity to reach the 90% of Millennials that feel…
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Marketers Need CDP Solutions That Transcend Data Management
Customer Data Platforms (CDPs) are a critical investment in aggregating and managing customer data, but they are falling short of user expectations.…
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Getting the Best Customer Data Platform Starts with the Right RFP
Choosing a Customer Data Platform (CDP) is an important decision that merits careful consideration. In this whitepaper, CDP Institute and Zeta provide…
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TRENDS & TOPICS: CDPs
Marketer’s Guide to Customer Data Platforms Did you know… Most brands are dissatisfied with their CDP solutions (are you?) Choosing the right CDP can…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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