Resources

Featured martech

10 Trends That Will Impact MarTech and The World in 2020

For data-driven marketers, the 2010s were a decade filled with both promise and new advancements for both the marketer and the consumer. The digital revolution brought enormous changes to the digital marketing industry, but in many instances, the long-term effects of those changes only began to be felt in 2019, as the decade drew to a […]

data modeling

You Can’t Beat Amazon, But You Can Learn From Them

Many of today’s leading brands are forced to be fri-nemies with Amazon. It’s too valuable of a retail channel for CPGs and other brands to avoid or fight against. But some of the productive mechanisms powering the retail behemoth aren’t unique to them.

Machine Learn, Not Machine Burn

You’re probably feeling stuck behind the curve if your team has yet to fully realize the power of AI-driven solutions. It’s time to find a way to infuse and elevate your marketing with AI. No matter where you’re at in your marketing maturity, it’s never too late to take the leap.

Boost Win-Back Rates and Demystify the Many-Faced Millenial

Learn how to cut through the noise to reach and win back dormant millennial consumers. See how you can build custom curriculums and real-time messaging triggers that empower marketers to automate parts of the win-back process, enabling scale across channels.

data activation

How to Activate High-Value Customers Leveraging Natural Language Processing and Machine Learning

Every marketer understands the undisputed value of their first-party data. The challenge comes when we need to grow beyond our existing CRM data and enrich audiences with behavioral signals that provide us with insights into our customers. This webinar will talk marketers through a case study on how to use natural language processing to understand […]

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