Insights

About this video The Zeta Data Cloud, a key component of the Zeta Marketing Platform, offers marketers access to a vast array of proprietary data, including demographics and online activity. With over 240 million US profiles and 2.4 billion global…

About this video Zeta’s groundbreaking AI-driven marketing platform automates and optimizes campaigns for maximum efficiency. It features predictive AI to anticipate customer behavior and generative AI to create personalized content. With access to a proprietary data cloud, the platform enhances…

As we look to the year ahead, marketers are poised to navigate one of the most transformative periods in recent history. With generative AI moving from conceptual promise to an actionable cornerstone, 2025 is shaping up to be a pivotal year for innovation, personalization,…

By Sara Tucy, Director, Strategic Consulting. Ready to take your CRM strategy to the next level? By integrating a customer data platform (CDP), you’ll unlock deeper insights that fuel personalized campaigns, strengthen consumer engagement, and elevate your marketing performance. In the…

Black Friday continues to be the shopping event of the year—all of Cyber Week really—and a crucial opportunity for brands to meet their annual revenue targets. Consumers snapped up exciting deals, with Black Friday online sales reaching $10.8 billion on…