Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

All Content

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person on the phone and looking a computer - featured image for CDP/real-time personalization article

How to Use a CDP to Deliver Real-Time Personalization

Unlock the power of real-time personalization with a CDP—learn to use unified customer data for tailored email, SMS, and media experiences.

Zeta Email Benchmark Report: Q4, 2024

The quarterly benchmark report for Q4 2024 presents an analysis of email marketing data, such as sends, unique opens, clicks, unsubscribes, and more.

Theo Theodore, Marketing Manager at United Airlines speaks about ROI using Zeta

United Airlines Realizes a 10X Return on MileagePlus Campaigns with Zeta Onboard

Discover how Theo Theodore and United Airlines leverage Zeta to boost engagement with MileagePlus members.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

Download the Report Now

How to Maximize Value from Your Customer Data Today

Are you delaying projects because your data “isn’t good enough”? Perfect customer data is impossible—but getting value from your existing data isn't.

Transform Your Owned Media Strategy: Separating Fact from Fiction

Persistent myths about email and owned channels hold many marketers back. Get the truth about what really drives results in modern owned media campaigns.

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A Silent Shift in Traditional Brand Loyalty is Transforming Retail

A brand loyalty shift is happening away from legacy brands. Discover what’s driving the shift and how retailers can adapt.

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Reduce the Distance Between Data and Action by Combining Agents with Intelligence

Discover how AI agents close the gap between insights and action, enabling real-time decision-making and automation for smarter marketing.

Engaging Future Travelers through Data-Driven Personalization

The Hawaii Visitation and Convention Bureau (HVCB) used Zeta to offering visitors a more engaging and personalized experience.

image of two people eating ice cream and looking at a map to promote the valentine's day 2025 trends article

Is Valentine’s Day Losing Its Spark? Consumer Interest Drops for the Third Year in a Row

Consumer interest in traditional Valentine's Day gifts, like candy, declined in 2025, with a shift toward travel, events, and spa days.

Two people shopping for watches - featured image for the retail wealth migration article

The Great Wealth Migration to Rural America: How Retailers Can Stay Ahead

Discover how wealth migration to rural America is reshaping retail strategies and learn actionable insights to stay ahead.

CMO Intentions 2024: Fueling Martech Innovation Through AI

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Building a True Business Case for Your CDP: Why Use Cases Matter

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Precision, Personalization, and Predictive Power