Recent Posts

image of ai-powered personalization
Articles
AI-Powered Personalization: Shaping the Future of Marketing
Discover why combining AI with human creativity is the key to creating meaningful customer experiences for marketers.
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Graphic representing Zeta's Data Cloud
Videos
Unlock Precise Targeting with Proprietary Customer Insights
Discover the Zeta Data Cloud, a powerful tool that offers deep customer insights to track market trends and personalize consumer experiences.
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Graphic representing Zeta's AI capabilities
Videos
Revolutionize Marketing and Maximize Efficiency with AI
Revolutionize your marketing with Zeta's AI-driven platform. Automate campaigns, predict customer behavior, personalize, and optimize in real time.
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Graphic showing a person on the phone, standing over a computer for an article about marketing predictions for 2025
Articles
6 Marketing Predictions for 2025
See our marketing predictions for 2025, including AI (of course!) and data strategy, plus several other key themes.
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Articles
How Integrating CRM and CDP Empowers CPG Brands
Discover how integrating a CRM with a CDP empowers CPG brands to unlock deeper consumer insights and drive stronger engagement.
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Articles
How To Transform Black Friday Shoppers Into Repeat Customers
To get a worthwhile return on your holiday campaigns, you need a solid retention strategy for your Black Friday shoppers. Learn how.
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Roman Gun, VP of Product at Zeta, talks transforming marketing with Zeta's AI capabilities
Videos
Transforming Marketing with Zeta’s AI Capabilities
Discover how Zeta's AI solutions empower marketers with user-friendly tools for campaign management, audience targeting, and performance monitoring.
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Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization
Videos
AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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Panel discussion about the importance of personalization
Videos
Panel: The Importance of Personalization in Marketing
Learn how AI, first-party data, and collaboration between tech and marketing teams can transform customer experiences.
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Winnie Shen and Yousef Kattan, CEO of TRUth Marketing & Media talk about growth in independent advertising agencies
Videos
Why Data-Driven Intelligence Is Essential to Success
Explore insights from Yousef Kattan on how independent ad agencies are leveraging first-party data and real-time intelligence.
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