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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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3 Email Campaigns Every Marketer Should Be Running
Do you know what email marketing campaigns your business should be running? Start doing email marketing the right way by investing in these three types…
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Mobile Will Shape the Customer Experience in Quick-Serve Restaurants
A little over a year ago, fast-food giant Burger King executed an ingenious marketing campaign targeted at their #1 competitor, McDonald’s. The idea?…
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The Acceleration of Analog to Digital: How the Coronavirus Will Change Marketing Forever
Featuring: John Sculley (former Apple CEO and PepsiCo CEO & President, co-founder Zeta Global) and David A. Steinberg (co-founder, CEO Zeta Global) The…
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Why Email Authentication Matters and How it Works
What is email authentication and why does it matter? We'll explore the answer to both questions in this article.
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FinServ Marketers, It’s Time to Dive Into the Digital Evolution
For Financial Services marketers, retention and growth remain top priorities for 2020. This means servicing existing customers based on their current…
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Email 101: How to Improve Deliverability
Deliverability is key to a high-performing email campaign and overall good email program. It’s the practice of uncovering all the different aspects…
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New Majority Ready and Zeta Global Partner to Bring Marketers and Media Companies Unique Opportunities to Grow their Multicultural Customer Base
According to the US Census, today 53% of US population under 50 live in multicultural or blended households, representing over $3.8T in purchasing…
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Marketers, beware! Don’t let segmentation drive your personalization strategy
If you’re a marketer or advertiser, you’ve most likely seen a stat like the below: 91% of consumers are more likely to shop with brands who provide…
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Data Talks: The All Important Battle for Data Control
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Data Talks: Walled Gardens are Here to Stay
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