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Searching for the opportunity for personalization
Articles
How Website Personalization Improves Your Brand
Creating a positive digital customer experience can help turn prospects into customers. Learn how to leverage website personalization in this article.
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Direct to Consumer
What Direct-to-Consumer Brands Can Do to Thrive in a COVID-19 World
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Articles
The Acceleration from Analog to Digital: Knowing Your Customers in the New Normal
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Articles
7 Email Subject Line Mistakes to Avoid
Nothing will kill your open rate like an email subject line mistake. This article outlines 7 mistakes to avoid (and what to do instead).
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QSR and Fast Casual Are Responding to the Post-Pandemic Consumer
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Customer Intelligence From First-Party Data
Articles
Extracting Customer Intelligence From 1st-Party Data
There is a misguided belief amongst brands in all industries that 1st-party data is inherently valuable—it’s not. 1st-party data is only valuable if it…
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Shopping Webinar
The Acceleration of Analog to Digital: How COVID-19 Will Shape Brick-and-Mortar Shopping Forever
After months of social distancing, brick-and-mortar businesses are still doing everything they can to adapt and survive to our new “normal.”
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email campaigns
Articles
3 Email Campaigns Every Marketer Should Be Running
Do email marketing the right way by investing in these three classic types of email campaigns.
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The Acceleration of Analog to Digital: How the Coronavirus Will Change Marketing Forever
Featuring: John Sculley (former Apple CEO and PepsiCo CEO & President, co-founder Zeta Global) and David A. Steinberg (co-founder, CEO Zeta Global) The…
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Fingerprint login authorization and cyber security concept. Blue integrated circuit with locks on background. Control access and authentication online.
Articles
Why Email Authentication Matters and How it Works
What is email authentication and why does it matter? We'll explore the answer to both questions in this article.
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