Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

Professional woman typing on a computer in a corporate setting, exuding confidence and expertise.

Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

All Content

All

All

Searching for the opportunity for personalization

How Website Personalization Improves Your Brand

Creating a positive digital customer experience can help turn prospects into customers. Learn how to leverage website personalization in this article.

Direct to Consumer

What Direct-to-Consumer Brands Can Do to Thrive in a COVID-19 World

The Acceleration from Analog to Digital: Knowing Your Customers in the New Normal

7 Email Subject Line Mistakes to Avoid

Nothing will kill your open rate like an email subject line mistake. This article outlines 7 mistakes to avoid (and what to do instead).

QSR and Fast Casual Are Responding to the Post-Pandemic Consumer

Customer Intelligence From First-Party Data

Extracting Customer Intelligence From 1st-Party Data

There is a misguided belief amongst brands in all industries that 1st-party data is inherently valuable—it’s not. 1st-party data is only valuable if it…

Shopping Webinar

The Acceleration of Analog to Digital: How COVID-19 Will Shape Brick-and-Mortar Shopping Forever

After months of social distancing, brick-and-mortar businesses are still doing everything they can to adapt and survive to our new “normal.”

email campaigns

3 Email Campaigns Every Marketer Should Be Running

Do email marketing the right way by investing in these three classic types of email campaigns.

The Acceleration of Analog to Digital: How the Coronavirus Will Change Marketing Forever

Featuring: John Sculley (former Apple CEO and PepsiCo CEO & President, co-founder Zeta Global) and David A. Steinberg (co-founder, CEO Zeta Global) The…

Fingerprint login authorization and cyber security concept. Blue integrated circuit with locks on background. Control access and authentication online.

Why Email Authentication Matters and How it Works

What is email authentication and why does it matter? We'll explore the answer to both questions in this article.

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Reports

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Articles

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