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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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How Website Personalization Improves Your Brand
Creating a positive digital customer experience can help turn prospects into customers. Learn how to leverage website personalization in this article.
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What Direct-to-Consumer Brands Can Do to Thrive in a COVID-19 World
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The Acceleration from Analog to Digital: Knowing Your Customers in the New Normal
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7 Email Subject Line Mistakes to Avoid
Nothing will kill your open rate like an email subject line mistake. This article outlines 7 mistakes to avoid (and what to do instead).
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QSR and Fast Casual Are Responding to the Post-Pandemic Consumer
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Extracting Customer Intelligence From 1st-Party Data
There is a misguided belief amongst brands in all industries that 1st-party data is inherently valuable—it’s not. 1st-party data is only valuable if it…
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The Acceleration of Analog to Digital: How COVID-19 Will Shape Brick-and-Mortar Shopping Forever
After months of social distancing, brick-and-mortar businesses are still doing everything they can to adapt and survive to our new “normal.”
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3 Email Campaigns Every Marketer Should Be Running
Do email marketing the right way by investing in these three classic types of email campaigns.
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The Acceleration of Analog to Digital: How the Coronavirus Will Change Marketing Forever
Featuring: John Sculley (former Apple CEO and PepsiCo CEO & President, co-founder Zeta Global) and David A. Steinberg (co-founder, CEO Zeta Global) The…
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Why Email Authentication Matters and How it Works
What is email authentication and why does it matter? We'll explore the answer to both questions in this article.
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